
Feryal Moghraby •
There are moments when you walk into a space and immediately sense that something meaningful is unfolding, something larger than a gathering o...
Feryal Moghraby
NOVAI

There are moments when you walk into a space and immediately sense
that something meaningful is unfolding, something larger than a
gathering or a program. This was my experience in Riyadh at the
Forbes Middle East Women;s Summit, held under the theme “Limitless
Inspiration.” The summit gathered leaders from business,
technology, finance, culture, entrepreneurship, public life, and
philanthropy. While each speaker represented a distinct field, the
common thread throughout the event was the redefinition of
leadership in the region, leadership grounded in clarity of
purpose, collaboration, and long-term vision.
The
conversations across the summit reflected a shift in how
organizations, companies, and leaders are approaching growth and
transformation. It became evident that the region is moving away
from inherited models of leadership and planning, and toward new
frameworks shaped by awareness of context, the demands of modern
economies, and the need for adaptability. Three themes became
especially clear.
The discussions on technology, particularly artificial
intelligence, did not present it as an isolated phenomenon or a
technical trend. Instead, AI was understood as part of the broader
landscape that shapes how work is conducted, how organizations
make decisions, and how societies adapt. Rather than replacing
expertise, technology is being approached as a structural support,
something that can clarify information, organize complexity, and
expand access to opportunities.
This approach treats technology as a companion to human judgment.
When applied in this way, AI strengthens strategy rather than
driving it. It assists organizations in managing scale, ensuring
coherence across teams, and navigating environments where demands
can shift quickly. The emphasis is not on acceleration, but on
clarity and grounded implementation.
Across sectors, there is a growing recognition that long-term
plans must be able to absorb change. Economic conditions shift,
funding environments evolve, and cultural expectations continue to
transform. The organizations most likely to maintain stability are
those that hold on to long-term direction while reviewing
operational pathways regularly. This form of planning maintains
purpose while allowing methods and timelines to adapt.
It represents a movement away from linear planning models toward
approaches that acknowledge uncertainty without being defined by
it. This shift does not reduce discipline, it requires deeper
discipline: the discipline to reflect, to evaluate, and to revise
when necessary.
A significant current within the summit centered on how leaders
think about the future. Future-oriented leadership does not focus
on immediate outputs alone, but on shaping conditions that enable
sustained development and resilience. Many of the speakers
described leadership not as an individual role, but as a shared
process involving networks, organizations, and communities.
This orientation encourages leaders to step back from urgency and
examine the structural forces shaping their fields. It creates
space for designing solutions that reflect cultural realities,
collective priorities, and economic possibility. It is a form of
leadership defined by steadiness, perspective, and long-range
responsibility.
These shifts indicate a landscape that values clarity, coherence,
and depth. Organizations are moving toward models that integrate
technology without being driven by it, planning frameworks that
maintain direction while allowing change, and leadership practices
that prioritize continuity and collective intelligence.
In this context, tools and platforms that bring structure to
information and make access more equitable are becoming
increasingly significant. NOVAI is being built in response to
these needs. It organizes funding opportunities in a clear and
navigable way, helps teams prepare proposals with accuracy, and
provides a space for organizations to identify potential partners
and align priorities. The platform also includes guidance
resources and shared learning features that allow users to build
internal capacity over time. Its purpose is to support leaders and
organizations in managing complexity while maintaining coherence,
continuity, and clarity of direction.
The summit in Riyadh reflected a moment of direction-setting.
Leadership is evolving toward greater intentionality. Planning
is being organized around flexibility and continuous learning.
Technology is being integrated in ways that support judgment
rather than overpower it. The future will be shaped by those who
approach progress with patience, steadiness, and strategic
awareness.
The work ahead is ongoing and layered, but it is also clear.
Leadership today is defined by the ability to maintain purpose
while adapting with care. The region is entering a phase guided
by vision, collective capacity, and thoughtful transformation.
The direction is already taking form.
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NOVAI regularly organizes events that connect organizations, donors, and innovators from across the world.
Through physical and virtual conferences, panel discussions, and networking meetups, you can discover partnerships, learn from peers, and showcase your organization's impact to a wider audience.

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